With the increased usage of mobile devices, Google is able to determine exactly where any given user is located. Now, the search engine giant is investing more into strengthening local searches to provide a more optimized experience for users and business owners alike. The Pigeon update improves the distance and ranking parameters by decreasing the search results radius.
Long Island SEO localization, however, should not be approached on a micro level. A few years ago, you can stay on top of the page by merely targeting multiple citations. But according to search engine experts, this no longer works as SEO now requires a diverse selection of strategies in order to fluidly adjust to the demands of continuous updates. Pages lacking content, ineffective title tags, and keyword spamming are obsolete.