If you’re not in any way involved with online marketing, you’ll most likely have no idea how search engines like Google operate when yielding results. To provide you with quality information, search engines develop complex algorithms for evaluating and filtering information. For this year, Google has announced only one algorithm update so far, and online marketers have been wondering why.
From a substantial number of announcements in 2012, Google has drastically reduced its updates by more than half until only one has been released this year, as of press time. A Searchengineland.com article projected that there might be fewer algorithm updates in the next few years for two possible main reasons: the roll-out of more advanced algorithms that go undetected and a positive transformation in webpages’ content. Either way, businesses are better off with a Long Island search engine optimization (SEO) company to guide them when more developments take shape.